Branding, Identity package

Brand and Logo design

Branding is the creation and spreading process, over time, of the visual, emotional and cultural image of a company and its products. It’s how the customers see and remember your business.

Basically, the brand’s recognition is the ultimate purpose of any company. You want your clients’ loyalty and the customers want to trust your brand and your products.

The difference between a good logo design and a random one is like comparing a successful company with one close to bankruptcy. The logo on your business card is the first thing a potential client sees in a meeting and maybe the differentiation criteria from your competitors.

When you have reached a good and unique logo and brand, you have to stay consistent with your image, as you need to have a memorable and clear presence for your customers. The logo designer will offer the client an identity manual that offers all the technical details for logo usage and adaptation.

Business cards

Depending on the design and logo created based on the client’s requirements, the designers will make some proposals for the business cards.

A few tips for designing successful business cards:

• use all the contact details of a person;

• very light design business cards, just with a phone number and email, may seem modern but they don’t inspire trust in your business. Include also the complete postal address;

• use an email address from a ".ro", ".eu" or ".com" domain, not your personal address;

• be in touch with the latest communication technologies, LinkedIn or Twitter, very useful tools for business contacts.